Hellmann’s mayonnaise is so creamy that fans of DIY beauty care all over the world have been using it as a beauty product. Because Hellmann’s truly is “the crème de la crème”, we took the idea one step further and made it a reality.

Our campaign flips the script by reminding beauty influencers that Hellmann’s is even better on their plate as part of a gourmet routine where indulgence meets flavor.