Launched by Pernod Ricard, Drink More Water encourages more responsible alcohol consumption by emphasising a simple action : drinking water.
The message is clear : 1 glass of alcohol = 1 glass of water.

To encourage this habit among a premium audience, we have created The Water Bite, the first water-based appetiser. Presented in the form of an edible membrane bubble, water becomes a true experience : more precious, more elegant, more desirable.